​Activation firms have to adapt or risk becoming obsolete. We've evolved to a collaborative business model, which has moved customary Creative Director roles from the one to the many.

Marketing executive Kevin Kukk has rebranded his one of a kind experiential design studio X APPEAL. The hybrid branding and creative firm pioneers a unique partnership model to build a profitable and sustainable lifestyle marketing ecosystem. The energetic mission helps clients drive engagement through owned event programs that blend key elements of sight, sound, touch & taste, creating sensory experiences for consumers nationwide.

The average person will now see more than 5000 ads in a single day. No longer do you have to be overwhelmed with digital efforts failing and not delivering on returns. You now have a trusted partner that cuts through the noise, inspiring brand harmony by cultivating heartfelt experiential campaigns catapulting growth rooted in culture & authenticity.

Marketers are not just responsible for top of the funnel conversion anymore. They are responsible for lifecycle marketing which includes acquisition, nurturing, sales conversion, culture and advocacy. Marketing executives now have the added requirement of generating revenue, not just creating exposure or leads. With expanded answerability comes the need for more personalized connections that produce significant results, meeting the consumer on the consumer's terms, face-to-face. People not only want to connect with brands, they want more opportunities to interact with others in fun and meaningful ways. Traditional models can encourage people to buy a product or service. The X APPEAL model puts the product right in the hands of the consumer, where they decide right away if they will become a loyal buyer and advocate of the brand. People remember, 10% of what they hear, 20% of what they read and 80% of what they do.

The new XM hub designs, builds & partners with an array of companies, brands, events, pro athletes and agencies in categories ranging from luxury, lifestyle, sports entertainment, consumer products, spirits & fashion, infusing brand unity and increasing sales.

Successfully mastering the intersection between media and experiential marketing, Kukk has taken his passion one step further in the experiential space by actively shaping and executing noteworthy installations. He began his career as an athlete – a professionally
signed MLB player & minor pro hockey coach in Florida. After injury forced early retirement at the age of 21, Kukk went into the sports business as a player agent and sponsorship executive. By leveraging his influence and designing new concepts and ideas, he helped a junior hockey team become #1 in the world in sponsorship revenue & average tickets sold, where he led all of Canada in sales. With that experience and confidence he built his own successful sports marketing firm. Taking that success and a fresh approach to brand development, it led him to create a legion of new intiatives in sports, most notably "Hockey Fights Cancer," and the first fan engagement of an entire arena seating with a single brand.

Kukk added, "When you have a clear vision for what you want to accomplish and a strategic path to get there, surrounded by people who share a passionate commitment around a common purpose, the end result is that much sweeter. When you throw out the traditional rules, anything is possible. We always look at what's obtainable, what's achievable and what's sustainable. We then set out to build the extraordinary, overwhelming audiences with experiences that leave everyone wanting more. To be involved in a lot of cool adventures in my career, it has impacted me in so many ways. I am grateful and humbled to be in the activation industry with the awesome people and brands we work with every day. I can't wait to see what we create next with our partners. Fun and passion is at the top of our list, always!"

With the rebrand of X APPEAL, the future looks very bright for this experiential team and their family of industry partners, who are widely recognized as the, best in the business.

People all over the world are telling themselves stories about your products or services. Join in on the fun & excitement and turn up the volume on your brands story today!


X Appeal is hired by innovative brands to drive excitement, engagement, loyalty, and revenue - across North America since 2003.




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